ahead of launching her anticipated campaign on sunday , two senior advisers said strategy has echoes of obama 's 2012 re-election campaign .
she is expected to reach out to donors in coming weeks , but does not plan to headline many fundraising events over the next month .
advisers said she planned to talk about ways families can increase take-home pay and making higher education more affordable .
she intends to sell herself as being able to work with congress , businesses and world leaders .
president barack obama said on saturday ` i think she would be an excellent president '
clinton 's growing team of staffers began working friday out of a new campaign headquarters in brooklyn .